For experts, creators and business owners

build what used torequire a team.with AI.

I use AI to create content, build brands, websites and business systems. I teach you how to build with it too.

Aniko in an emerald blazer
25+Years in fitness & wellness
3Brands I run with AI
0Tech background required

I never planned to work in tech.

I'm Aniko. For most of my life, my world was fitness and wellness, not technology.

I grew up between music and athletics, graduated in accounting, and never worked a day as an accountant. I knew I wanted a different life. I went to Los Angeles to study fitness and built a career that took me from competing and personal training to coaching, online programs and retreats.

More than 25 years later, AI pulled me in a completely new direction.

It started with content. I was tired of always needing to be on camera. But the more I learned, the more I realised this was much bigger than creating an AI version of myself.

I had spent years collecting ideas I wanted to build. Websites. Brands. Products. Projects. But there was always something in the way: I needed a developer, a team, a bigger budget, or skills I didn't have.

With AI, I started building them myself.
Ideas that once felt out of reach suddenly felt possible.

That changed everything for me. And that's where Aniko Origin began.

Aniko as a competitive fitness athlete, holding a basketball
the athlete years
Aniko in a cream blazer on a boucle sofa in window light
I didn't come from tech. I learned by building, testing and figuring things out for myself.

Work with me.

Build it with me, or bring in a team.

Build with me

Private AI Session

1:1, online

Bring me your business, your bottleneck, or an idea you want to bring to life with AI. We will identify where AI makes the biggest difference for you, choose the right tools, and start building your solution together. You leave with clarity, a working setup, and a clear next step.

Book a session
Need a team?

Meet Spiderhead AI

For projects that go beyond working with me privately, there's Spiderhead AI, the AI creative agency I co-founded.

We work with brands and businesses on AI-powered creative, product films, content, websites and digital experiences.

Explore Spiderhead AI
Free

Start with the prompt that teaches AI who you are.

You run it once. It interviews you, then writes your custom instructions, and every chat after that already knows how you think, work and communicate.

One email with the prompt. After that, only when I have something worth sending.
Your prompt
I want you to interview me so you can write me a "custom instructions" block
for Claude (or ChatGPT). This is the permanent instruction set that shapes
how the AI talks to me and writes for me in every future conversation.

Ask me these questions one at a time, or in one short batch if that is
easier for you. Do not move on until you have real answers, not vague ones.
If my answer is generic, push me for something more specific.

1. What is your brand or business, in one sentence a stranger would
   understand?
2. Who exactly are you talking to? Not "everyone interested in wellness."
   Their actual situation, their actual problem, in plain words.
3. What do you want the AI to prioritize when it gives you advice or
   writes for you? (examples: growth, sales, clarity, speed, teaching,
   community)
4. What tone should it use? Give me 3-5 words (examples: confident, warm,
   playful, no-nonsense, premium, blunt).
5. What should it NEVER do? (examples: never use emojis, never write long
   paragraphs, never sound like a corporate LinkedIn post, never invent
   numbers or stories I have not given it)
6. When you ask "what should I do," do you want one clear recommendation,
   or a list of options to choose from?
7. Is there a real story, belief, or number about you or your work that
   should shape everything it writes? (a turning point, a real result, a
   philosophy you keep repeating)

Once you have my answers, write me a complete custom instructions block
with these sections:

WHO YOU ARE
HOW YOU WORK WITH ME
VOICE
WHAT TO NEVER WRITE
HOW YOU TALK TO ME (tone and priorities)
PUSH BACK (tell me when an idea is weak instead of agreeing with everything)

Keep it under 400 words. Plain instructions, no fluff, ready for me to
paste directly into Claude or ChatGPT's custom instructions field.